![]() Left page, Hikari wears blouse and skirt Jancidium. I had many interests but at the end of the day, I think fashion found me instead of the other way around.” Mori grew up as the youngest sibling, with her older brothers and sisters all being around ten years older than her. We all grew up knowing that she was a pioneer We are a fashion family. “‘Mama Mori’ will always be the Almighty to me. I love fashion but it does not dictate my life,” she says.Īs the granddaughter of fashion designer Hanae Mori, fashion has always been part of her life. She describes herself as an “out-of-control control freak” with an eclectic taste in fashion: “I’m all over the place with my personal style. ![]() She might have been born into the glitz and glamour of the fashion industry, but the star has made a name for herself in her own right. At only 29 years of age, she has been invited to sit front row at various fashion weeks for all the hottest brands, and modeled for countless astounding editorials with over a million Instagram followers tracking her every move. Model, social media star, fashion icon, what can’t this girl do? Like the literal meaning of her name suggests, Hikari Mori was fated to be a star. This article was originally published in DEW Magazine #40 Vitality Issue Spring 2021 Get to know the star’s roots and how she perceives the importance of balance. As I always want to be inspired and elated, it is important for me to have a sustainable and personalised habit of Skin Restoration that is suited for me and my skin”.Editorials Private Eyes: Slowing Down to Shine Brighter, a Talk with Hikari Mori. “By keeping the skin’s radiance and clarity, I feel like I’m able to become more positive from within. Shiseido has tapped onto ActiveRED Technology to create an original skin-conditioning ingredient, 4MSK, which pairs with Fermented Kefir and Yuzu extract to enhance the body’s natural canvas. On the product itself, she praises the essence for its effect in attaining renewed, healthy and clear skin. The brand has adopted Liquiform refillable vessels, that cuts down 92% of waste in disposal, to house the rejuvenating and restorative product. Since then, the essence has undergone a shift toward sustainability. ![]() Shiseido’s Eudermine Activating Essence, stems from 1897, a continual evolution of its the brand’s first cosmetic product, Red Water. With her multi-faceted experiences, and a passion for nature at her core, her alignment with Shiseido’s Eudermine line seems almost uncanny. I love the naturally sweet scent, texture, and the sensation of it bringing out the skin’s inherent moisture.” Her love for Mother Earth is evident, as she states, “I like the fact that Shiseido Eudermine focuses on ingredients coming from nature’s blessings such as kefir and Japanese rice. The model talks viewers through her personal wellness routines, exemplified through skincare, mindfulness, and sustainability. ![]() In her latest link up with the beauty brand, Hikari is the focus of the Japanese label’s latest campaign, “The Habits of Self-Restoration”. On the tefutefu site, you’ll find their philosophy to be “Energising Japan”-a rhetoric that seems to run through Hikari’s persona. As a creative director, she spotlights her motherland in sustainable products that pay homage to traditional Japanese artisanship. In her capacity as an activist, she fronts Plan International Japan, a non-profit dedicated to supporting girls in developing countries. She won the title of “Inspiring Woman”, at the Bulgari Aurora Awards in 2022, and took home the “Business With Attitude” award, courtesy of Figaro Japon. From the 31-year-old’s illustrious career, though, it seems like she’s been doing a good job. Granddaughter of renowned Japanese designer, Hanae Mori, Hikari has big shoes to fill in living up to the family legacy. As the new Shiseido Eudermine Global Ambassador, she’s been sought out for her traits of vitality, energy, strength, and beauty-likened to the line of restorative skincare. But Hikari Mori, international model, activist and creative director of brand tefutefu, want us to see a different side to her. Google her name, and you’ll find superlatives in the form of “fashion royalty” and “first Japanese native to attend the Met Gala”.
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