![]() The first of Edy’s six Character Candies Shops had debuted a year earlier, and the two soon became partners. Dreyer (née Dreier) eventually settled in California, where he worked for a series of ice cream shops before meeting candymaker Joseph Edy in 1926. He served up water ice-similar to ice cream and a trendy dish at the time-and received such positive feedback that he decided to make ice cream his life’s work. One day, Dreier was asked to make a frozen dessert for the boat’s captain. As founder William Dreier liked to tell it, the year was 1906 he was 18 years old, working on a steamer traveling to New York from his native Germany. Next to that, the Fentons entranceway sports what was rumored to be Oakland’s first neon sign.ĭreyer’s story began around the same time as Fentons’. In another, an old-fashioned truck idles by one of Fentons’ barns at the start of the area’s dairy renaissance. Fenton sits with his brother in the horse-drawn wagon they used to deliver cream at the original Fentons Creamery location, not long after its 1894 founding. ![]() But the story of rocky road, and the evolution of the two companies that claim it, is just a bit stickier.įentons wears its history on its walls, in a series of black-and-white photos that span more than a century. It might seem on the surface like a classic underdog tale. Today, Fentons is still a flourishing local business, while Dreyer’s is part of multinational conglomerate Nestle. Over the years, various companies would try to add their own twists-rocky road with pecan, strawberry rocky road, pineapple rocky road-but the original version remains among the most popular ice cream flavors. So we created a flavor with a name everybody could relate to: rocky road.”Ī blend of chocolate ice cream, nuts, and marshmallows, rocky road was among the first ice cream flavors to include “mix-in” materials, a symbol of the modern indulgence made possible by refrigeration technology. “People were bummed ,” the company says on its website. And hidden in these two sentences is the nut, so to speak, in rocky road’s origin story-Dreyer’s claims to have invented the flavor, too. That Grand Avenue ice cream shop would go on to become Dreyer’s Ice Cream, also known as Edy’s in eastern states. ![]() As the story goes, Dreyer soon began making Farren’s recipe for Rocky Road to serve his customers, using almonds instead of the English walnuts.” At the time, he was good friends with William Dreyer and Joseph Edy, who had an ice cream shop on Grand Avenue in Oakland. “George Farren, candymaker at Fentons Creamery, was making a Rocky Road candy bar at Fentons and decided to blend it into an ice cream flavor. A more detailed version, outlined in old Fentons marketing materials (and referenced in simplified form on the current Fentons menu), tells it like this: According to company lore, Melvin Fenton, grandson of Fentons founder Elbridge Seth (E.S.) Fenton, was the first person to invent rocky road ice cream.
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